Nuvo
My Role: Creative Direction + Design
Branding
Produced by Eyeball
Nuvo is a television network targeting English-speaking Latinos. I designed a new logo and on-air graphics package, complemented by strategy that extended to both digital and traditional advertising and marketing. As creative director, I led a team of animators, designers and editors to execute the comprehensive deliverables including ID's, interstitials, sizzle reels, print, audio identity and mnemonic, and a vibrant new look to integrate their website, mobile app and all social platforms.
Design Overview
On-Air Graphics
Credits:
Created at: Eyeball
Executive Creative Director: Limore Sure
Creative Director: Mara Smalley
Design: Mara Smalley, Kris Szumowski, Justin Mays
Animation: Justin Mays, Andrew Borin
Producer: Brittany Geber