Holiday Campaign

My Role: Motion Art Director + Creative Lead
Created at Apple

The Holiday campaign is Apple’s largest. This year we took a festive and celebratory approach, designing product patterns to feel like fireworks in the night sky and combined them with Memoji reactions to inspire everyone to “give wow.” This was a huge cross-functional effort that included print, motion and interactive deliverables.

It’s a long journey from concept to delivery. The first video is an overview of all the campaign touch points. The second is a recap video of our motion creative development process.