The Apple Music bay lives inside the retail space, along the side wall of the Apple store. It’s an interactive experience that engages viewers and drives new customers to subscribe to Apple Music.

Partnering with the 3D Visual Merchandising team, we developed the design of the physical space as well as the looping attract videos. The shuffling transition in the video is meant to be a nod to the analog experience of shuffling through physical albums.

My team created a flexible, updatable system, where new content can be swapped in every few months. This particular update showcases the new Spatial Audio feature, visually represented by echoing artist images.